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What are the cybersecurity threat trends, and how can identity management help mitigate them?

January 19, 2026
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Written by Dubravko Kovačić, Product Manager at ASEE

It starts with a normal-looking email.

An employee at a mid-sized finance company gets a message that looks like it comes from IT: “We’ve detected suspicious activity. Please sign in to confirm your account.” The link goes to a page that looks exactly like the company’s login screen. They type in their username and password. Nothing seems to happen.

Behind the scenes, someone else is logging in as them.

Within minutes, attackers are inside the company’s systems, browsing customer records and financial data. No malware. No broken firewall. Just a stolen identity.

This kind of story plays out every day across businesses of every size. And it shows why security today is no longer just about servers and networks. It’s about who is signing in, what they’re allowed to do, and whether that access still makes sense.

That’s where Identity and Access Management (IAM) comes in.

Most modern breaches don’t start with broken systems. They start with someone signing in when they shouldn’t. As companies move more work into cloud apps, remote logins, and automated services, attackers focus less on breaking things and more on abusing identities.

What threat patterns are behind these attacks, and how can better identity management help stop them?

1. Credential theft and account takeovers

The trend

Phishing emails, fake login pages, and leaked passwords are still the easiest way into most companies. Attackers don’t need to break in when people hand them the keys. Many users reuse passwords across work and personal sites, so when one site is breached, criminals try the same credentials everywhere else.

What it looks like in real life

A bank employee clicks on a fake Microsoft 365 login link. The attacker captures their credentials and logs in from another country. From there, they start looking through emails, resetting passwords, and finding systems that don’t require any extra verification.

By the time anyone notices, sensitive customer data is already gone.

How IAM helps with credential theft and account takeovers

IAM makes stolen passwords much less useful.

Multi-Factor Authentication (MFA) means that even if someone knows your password, they still need a second proof, a phone prompt, a security key, or biometrics. Passwordless login goes even further by removing passwords altogether.

Modern IAM systems also look at how someone signs in. A login from a new country, a new device, or at 3 a.m. can trigger extra checks or get blocked entirely.

Instead of trusting every login, IAM asks, “Does this really look like the right person?”

2. Privilege escalation and insider threats

The trend

Many breaches don’t start with hackers breaking in, rather with someone having too much access. Old admin accounts, forgotten users, and shared passwords give attackers a shortcut once they’re inside.

What it looks like in real life

An IT administrator leaves the company, but their account stays active. Months later, an attacker discovers the account and uses it to access servers, databases, and cloud systems that regular users could never touch.

No alarms go off, because from the system’s point of view, a “trusted” admin is doing the work.

How IAM helps with privilege escalation and insider threats

IAM enforces the idea that people should only have the access they actually need. Nothing more.

Role-based access control (RBAC) makes sure that a marketing user can’t suddenly see payroll data. Automated reviews prompt managers to confirm who should still have access. Privileged accounts can be closely watched or limited to short-term use.

When someone leaves, their access is removed automatically instead of lingering for years.

3. Shadow IT and unmanaged accounts 

The trend

Employees sign up for tools to get their jobs done. File sharing, analytics, project management, customer surveys - often without telling IT. Each of those tools becomes a new place where company data and user accounts live.

What it looks like in real life

A marketing team signs up for a new analytics platform using their work emails. Some employees leave. Some contractors come and go. No one tracks who still has access.

Months later, that forgotten app is breached, and customer data leaks out, even though the main company systems were locked down.

How IAM helps with shadow IT and unmanaged accounts

Single Sign-On (SSO) pulls these apps back under control. Instead of each tool having its own login, they all connect to one identity system. When someone leaves the company, their access disappears everywhere.

IAM also helps discover which apps people are using and who has access to them, so nothing stays hidden for long.

4. API keys and service account leaks

The trend

Software now talks to other software all day long. APIs, scripts, and automated services use their own credentials. Unfortunately, those credentials are often poorly protected.

What it looks like in real life

A developer accidentally commits an API key into a public GitHub repository. Attackers find it within minutes and start pulling data from backend systems.

No human ever logs in. The system just quietly hands over its data.

How IAM helps with API keys and service account leaks

IAM secures these machine identities too. Tokens can expire, rotate automatically, and only allow access to specific services. Instead of long-lived keys that never change, systems get short-lived, limited-use credentials that are much harder to abuse.

If something leaks, it can be shut down quickly.

5. Supply chain attacks

The trend

Most companies give outside vendors access: HR software, IT support, billing systems, and more. If one of those vendors gets compromised, attackers can use their trusted access to get inside. This is commonly known as a supply chain attack.

What it looks like in real life

A payroll provider is breached. The attackers use its login to enter dozens of customer companies, moving from one system to another without triggering alarms.

How IAM helps with supply chain attacks

IAM operates on a Zero Trust principle. It treats outside users just like internal ones: they must prove who they are, follow strict rules, and only access what they’re supposed to. If a vendor no longer needs access, it can be removed instantly instead of forgotten.

Why identity is now the main target

Traditional network-based security is no longer enough. With hybrid environments and distributed workforces, identity has become the primary attack surface. IAM solutions provide a scalable, open-source foundation for securing identities across applications, APIs, and cloud services.

Identity Access management solutions offers:

  • SSO and federation for seamless user experience.
  • MFA and passwordless authentication for stronger security.
  • Role-based and attribute-based access control for granular permissions.
  • Integration with OAuth2/OpenID Connect for modern API security.

Best practices for IAM implementation

Good identity security isn’t just about installing software. It’s about using it well.

Companies that get the most out of IAM usually:

  • Adopt Zero Trust: Assume no user or device is trusted by default.
  • Automate Governance: Use workflows for provisioning, de-provisioning, and access reviews.
  • Monitor and Audit: Implement continuous monitoring and anomaly detection.
  • Educate Users: Security awareness reduces phishing and credential theft risks.

The bottom line

Most modern breaches don’t start with broken servers. They start with a stolen login, an old account, or a forgotten app.

By managing identities carefully; who can log in, what they can access, and how they prove who they are; organizations can shut down many of the easiest paths attackers use.

Security isn’t just about keeping people out. It’s about making sure only the right people get in.

Ready to strengthen your identity security? Explore how IAM solutions can help you implement MFA, SSO, and Zero Trust principles effectively. Contact us!

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