Enhancing 3DS User Experience: Join Our Webinar on App-to-App Redirection & Deep-Linking for Seamless Transactions

That’s why we are excited to announce a webinar where we will untangle App-to-App Redirection and Deep-Linking - two critical components designed to streamline the 3DS authentication process across mobile applications and browsers.

This is an opportunity for your teams to learn about cutting-edge authentication solutions that are transforming the in-app payment experience. As Mastercard and Visa continue to raise the bar for security and ease of use in mobile transactions, this webinar will provide key insights into how your organization can leverage these functionalities, improve user experience, and stay compliant with industry requirements.

Why Deep-Linking and App-to-App Redirection Matter

With growing demand for mobile in-app payments, Mastercard rolled out updates that focus on optimizing the 3DS user experience. This means that issuers and acquirers need to ensure that their mobile apps support deep-linking—a feature that allows automatic transitions between a merchant app and a bank’s authentication app. But deep-linking isn’t just limited to apps; mobile browsers, which are often the preferred medium for users, are also a critical piece of the puzzle.

With Mastercard’s recent mandate for issuers and acquirers to implement and test this functionality by December 31, 2024, it's essential for your business to be prepared. ASEE’s latest ACS release will enable merchant app redirection to bank authentication apps via Bridging Message Extension (BME) and deep-linking methods. To help you navigate these changes, we are hosting a free webinar where we will explain these developments in detail.

Webinar Highlights

Our webinar will provide an in-depth look at the technology and user experience enhancements that deep-linking and app-to-app redirection bring to the table. Here’s a sneak peek at what we’ll cover:

1. App-to-App Redirection

• Bank App to Merchant App: this functionality ensures that after a transaction is authenticated, the bank app automatically redirects the user back to the merchant app, bringing it to the foreground. This eliminates the need for manual user intervention and significantly improves the overall experience.
• Merchant App to Bank App: Deep-linking enables the merchant app to directly send users to the bank app for authentication. We’ll walk you through how this is applicable to the 3DS Native channel. You’ll also learn about compatibility with BME v1.0 and BME v2.0, ensuring you’re ready for any version updates.
• User Experience Demonstrations: To give you a clearer picture, we’ll showcase images and workflows of how users experience app-to-app redirection in real time.

2. How Deep-Linking Can Be Supported

We will explore the technical aspects of how deep-linking can be integrated into your authentication systems:

• Authentication Module in ACS: We’ll explain how deep-linking is defined in our ACS as one of the authentication methods and how it can be seamlessly implemented.
• SxS Authentication Integration: Learn about integrating deep-linking with the SxS QR code authentication system. This allows a deep-link button to convey all necessary transaction details from the merchant app to the bank app, simplifying the process for users.
• 3rd-Party Integrations: For businesses that rely on third-party systems, we’ll provide insights into how deep-linking can be adjusted to simplify development efforts for all stakeholders.

3. Deep-Linking for Mobile Browser Transactions

With mobile browsers being the most frequent platform for users to make purchases, it’s critical to unify the user experience across devices. During the webinar, we’ll explain how deep-linking in mobile browsers works and how to incorporate it into your existing payment workflows. By doing so, you'll ensure that users enjoy a smooth and consistent experience, whether they are on a mobile app or browser.

Why Attend This Webinar?

This webinar provides you the tools and knowledge you need to ensure compliance with Mastercard's deep-linking requirements. By attending, you’ll:

• Understand how to implement deep-linking and app-to-app redirection in your mobile apps and browsers.
• Discover how these features can enhance the user experience and reduce payment friction.
• Learn about the technical specifications required for smooth integration with your authentication systems.
• Get a chance to ask questions directly from our experts and receive professional insights to help simplify your development efforts.

Webinar Details:

• Date: Tuesday, October 1st
• Time: 10:00 - 11:00 AM CEST
• Presenters: Senior Business Analysts Franka Rogoznica & Darko Crljenković

Don’t miss this opportunity to stay ahead of the curve and ensure your business is ready to meet industry demands. Register now and join us for this comprehensive session on App-to-App Redirection and Deep-Linking for 3DS Authentication.

We look forward to seeing you there!

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Feel free to contact us – zero obligation. Our ASEE team will be happy to hear you out.